Denver, CO – February 21, 2012 – Vertical Markets, a firm specializing in marketing solutions for the business and general aviation industries, announces a new agreement with Avtrak, providing the company with marketing services and the management of their overall marketing plan for 2012.
Signed in February, the agreement provides Avtrak with marketing support designed to drive new sales and increase brand awareness aligned with the company’s overall vision and goals. As part of the deal, Vertical Markets will work with Avtrak to develop a comprehensive go-to-market strategy introducing new marketing initiatives while incorporating traditional marketing tactics that the company already uses. Additionally, Vertical Markets will provide ongoing support by managing the execution of their overall marketing plan. The agreement stipulates the development of a new website for the company, expected to be released in April 2012.
“We are pleased to be working with Vertical Markets,” commented Dennis Steinbeck, Vice President of Sales and Marketing for Avtrak. “Their knowledge of business aviation and aircraft maintenance made them an easy choice for Avtrak. We’re confident in their ability to position Avtrak as the market leader in aviation compliance services and help us meet our sales goals,” said Steinbeck.
Commenting on their new relationship with Avtrak, Kandi M. Spangler, President of Vertical Markets stated, “I am delighted to be working with such a world-class operation. Their dedication to this market is evident through their endless pursuit to provide maintenance operators with the tools necessary to do their jobs more efficiently and effectively,” said Spangler. “That makes my job easy. Their employees are a great group of people to work with and I look forward to having a positive impact on their business.”
Founded in 2011, Vertical Markets offers marketing solutions and sales consulting for the business and general aviation industries. Their understanding of the aviation marketplace includes everything from light piston aircraft, to executive jets, as well as the industry that supports the operation of those aircraft. For more information, visit www.verticalmarketsllc.com.