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Business Aviation Marketing • General Aviation Marketing
NBAA 65th Annual Meeting & Convention Orlando, FL, October 30 - November 1, 2012
Vertical Markets Articles
The following artcles were written by Vertical Markets to help aviation companies gain a competitive edge in today's marketplace. Learn how to develop marketing plans, get the most out of your marketing dollars and measure results. Check back often or follow us on Facebook to see the latest articles.
Hope is Not a Strategy,
but Having a Solid Marketing Plan is.
December 2011 - Good Marketing is no accident. It is a result of careful planning and artful execution using a wide array of tools and communication channels available today. And while a talented sales team is critical to the success of any company, marketing is just...
Check back often or follow us on Facebook to see the latest articles.
"Marketing is a process. Execution is an art."
Converting You Marketing Plan
into "Marketing Action"
January 2012 - Last month, I talked about the elements of a goodmarketing plan. But the best planning in the world is meaningless unless you put that plan into action. Action is the most critical element of any plan, and as General George S. Patton ...
February 2012 - If your company is like many others in aviation, you have likely incorporated some form of marketing to promote your products and services in the marketplace. If you didn’t, you probably wouldn’t be in business...
Content Writing: Hot Air or Cold Facts?
16 March 2012 - How many times have you or someone you know referred to marketing content as “fluff” or “puffery”? Perhaps I hear it more because of my profession, but let’s face it, most people do in fact, think marketing is nothing more...
What Do People Associate with Your Company Name and Logo?
June 2012 - How many of you think about brand when you think of growing your business? Come to think of it, how many of you think about brand at all? The reality is, most small and mid-size aviation companies don’t give a lot of thought to brand...
5 Tips for Creating a Strong Brand
July 2012 - Brand, as you know, is much more than your company logo or your advertisements. Brand is what you stand for and the personality you convey. So what do you do if the marketplace doesn’t quite see your brand the way you want them to see it? You create a branding strategy....
Focus on Your Products and People First
August 2012 - What is “marketing”? It seems like a simple question, but there’s more to it than most people think. I’ve asked a few people the question and most describe marketing as the things a company does to promote their products and services: advertising, trade shows, give-away items...
Just a quick note to say thank you for all your work. I knew right away that I made a good decision to hire Vertical Markets to help me with my new endeavor. It is true now, more than ever. I just couldn’t have done it without you. Your perspective and experience have helped guide me the way through unfamiliar territory, and helped me focus on what I needed to do. It is very comforting knowing that I can put my trust and faith in your abilities without hesitation.
October 2012 - I will be the first to admit, the strategies described in this article, as well as those described in subsequent articles in this series, are not for everyone. While they may work for many different kinds of companies, these strategies were developed with one particular market segment in mind: small to midsize aviation companies. Whether you fit into this category or not, I encourage you to read on...
Unconventional Marketing Strategies for an Unconventional Market
Part 1 in a Series: Social Media